If you think that your e-commerce business has been doing just fine without any input of content on your website, then you need to know that creating content will only help you find more success. Through content, you offer your audience a one-on-one moment to connect with them specifically about an aspect of your business, product, or service.
There’s a saying: ‘content is king’. That is very true in today’s business world. Content marketing has significantly grown over time, and retailers need to take advantage of this. Readers eventually turn into consumers. Content marketing is much cheaper than other marketing initiatives. Here are some examples of how you can create content to benefit your e-commerce site.
Inform Your Customers
When you provide your customers with value through content, you leave them craving more, and trusting you as a reliable source. Use content as a way to keep your customer informed on key trends, product demos, buying guides, and more. You are offering them value in exchange for their time to read your content, and hopefully end up investing in your product.
Create an Experience
Think of fashion brand, Free People. They sell women’s clothing, but their blog has turned them into an ultimate lifestyle brand. It is almost like a separate entity to their clothing and accessories. Readers take their blog seriously, not just as a way for them to constantly advertise their product. Focus on creating a full experience for your customers, making them think that they don’t need to seek similar information any place else.
There are so many resources out there to help you create professional quality visuals to accompany your content. In fact, these visuals could help draw in your customers as well. There are various ways to go about creating visual content. Use infographics, memes, videos, and more to connect with your audience.
Answer FAQs Creatively
FAQ pages are important to all businesses. Why not use your content as a way to formally and creatively answer your customers’ most burning questions? This is your time to shine and show your expertise. You can create this visually, as well as have some fun with your tone. Put yourself in your buyer’s shoes and give them honest, straight answers.
Show Your Audience the Benefits
This is your content, your way. Use it in a way that makes sense for your business. Why should your audience listen to you, or purchase what you’re selling? How are you different from your competitors? Your content is a way to answer these questions for you audience. If you can’t answer the above questions, then maybe you should second guess why you are in business in the first place.
Throw in Outside Influences
Never forget the big picture: your content is the key to winning your audiences’ trust. Allow yourself to be influenced by outside trends and life, and bring it into your content. Before even writing anything, think about how this can relate back to your e-commerce store. Show your visitors that you are up to date, and influential.