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Making Your Call to Action Effective

Are you sure that your call to action is effective? Well, test it out. How has it helped you with sales, or gaining new customers? Strong calls to action are imperative for your business, otherwise, what are you doing? This is especially relevant if you are using a landing page for a service or product. There was a study that claimed 70% of small businesses don’t contain a call to action at all. They are missing quite a chunk of business opportunities because of this.

A call to action is a part of your content that is intended to cause your audience to perform an act. Think ‘click here’ links or ‘subscribe’ buttons. There are various ways you can add a call to action to your website. You also have to be sure that your call to action does three things: brings the focus back to your brand, measures the success of your site, and is a direct command to your consumer. How can you guarantee your call to action is successful?

Make Your Call to Action Is Visible

If your call to action is hidden in your content, don’t expect very many results. There is research that says when customers land somewhere on your website like a landing page, about 80% never bother scrolling down. So perhaps placing your call to action in the forefront is your perfect move.

Some business owners also place their call to actions throughout multiple spots. There is a general rule of three: in the beginning, in the middle, and in the end. These spots are your best places to put your calls to action so that you can get the most of your content.

Be Aware of Your Messaging

Your messaging and copy are an extension of your brand. You have to make sure that the content accompanying your call to action is clear, concise, and compelling. If your content is weak then no one will blink twice at your call to action. And if your call to action is weak, then you can bet no one will trust your content. They work hand in hand, and they both need to be equally strong.

Your messaging needs to have a point, and you need to hit that point before your visitor gets bored and exits your website. What do you need your visitor to do, and why? When you have your answer, then you have your messaging.

Back It All Up

Anything you use around or near your call to action should only be used if it is supportive. The elements you place around your messaging is just as important as the message itself. If you are using an image, video, or infographics you need to make sure that they are relevant and are there as reinforcement of your messaging. The wrong graphic can deter your customer, and that’s the opposite affect that you’re going for. Make sure that you are providing all around value to your customer.

Posted on Aug 15, 2017