VITAL handles not only identity and web design for eCommerce, but the entire life cycle of the customer relationship.


dazzlesmile is a unique teeth whitening system. Although the company had a base formula and concept for marketing, it needed to be branded and actualized. They were also interested in spending time marketing and growing the brand – not in the day to day operations.


The brand not only necessitated branding expertise, but a vision from start to finish – from logo design to packaging and a stellar online presence. Packaging needed to be designed and sourced. The website was non-existent and they had little idea what was essential to market their product online.

dazzlesmile also had no infrastructure and a identified need to outsource the daily operations. They had no warehouse, customer service or sales center – not even a merchant account.


The VITAL team worked to create packaging that was not only cost effective for the client, but aesthetically pleasing to the consumer. The logo and identity has proven to be a winner in the marketplace where our client is not only successful, but is being imitated freely in the marketplace due to it’s success.

VITAL also created a front-to-back solution for daily operations which included merchant solutions, ecommerce, hosted CRM, order fulfillment, call center services, and more. Within the scope necessitated for daily operations, our team has managed the entire consumer life cycle. We have facilitated not only with merchant banking solutions, but order fulfillment, call center services, and chargeback handling.

The online experience was conceived and deployed, which incorporated several custom features – like starting an order right from the homepage. Since the assumption that the user has arrived at the site with the assumption to buy, utilizing a voice presentation and quick order format has increased their conversion rate by 300%.

You can learn more about dazzlesmile by visiting the site.