Search Engine Optimization

If you’ve gone as far as getting to this page, we are sure you know that Search Engine Optimization is something your business is in dire need of.

You’ve heard through the media, through friends, and other people with successful businesses – SEO is certainly the #1 traffic generating strategy that most profitable sites employ.

SEO encompasses everything that can be done to inform the search engines about your website’s presence and rank your products higher in search engine result pages for your chosen keywords. So, if you sell Dansko shoes, you want to rank as high as possible when your customers search for “I need Dankso shoes” or any such key phrases. We utilizeGoogleYahoo, and bing’s webmaster tools, analytics, and create dynamic solutions to further your online business.

Most sites make the mistake of either ignoring SEO altogether, or worse, doing it incorrectly without any awareness of the nuances that SEO involves for different types of websites. We find incorrect keyword targeting, improper keyword placement and other SEO mistakes in our clients websites regularly before we step in. The most common is a complete lack of quality inbound links.

VITAL’s experienced staff are experts in SEO and use our in depth understanding to make the process simple and efficient for you and keeping costs as low as possible without making ANY compromise from our highest quality standards. Our SEO overview entails multiple areas covered in the next few comprehensive pages, or you can feel free to contact us for a more personalized walk-through.

When you engage our team to improve your site rankings and drive business, we go over and beyond what you’ve asked for – and bring our end to end online marketing experience into play for you. We will analyze your site in detail and make recommendations for the use of strategies that are specific to your situation and have the best likelihood of ensuring your online success.

VITAL BGS is committed to do whatever it takes to increase your traffic and sales. We educate our clients about what we do and why, so they can become knowledgeable and empowered.

WHAT ARE SEARCH ENGINES?

Search engines are tools whose sole purpose is to find relevant data as it pertains to what you’re looking for. Search engines, like bing, Yahoo!, or Google scour the internet to sift through billions of pages in the internet. These services typically present the end user (searcher) with a list of “possible matches.”

YOU MIGHT ASK, “HOW DO SEARCH ENGINES WORK?” HOW DO I MAKE MONEY LEVERAGING SEARCH ENGINE TRAFFIC AND SEARCH ENGINE OPTIMIZATION?

LET US FILL YOU IN – IN THE NEXT FEW CONCISE PAGES. IF YOU’D LIKE A MORE PERSONALIZED WALK-THROUGH, PLEASE CONTACT OUR SALES TEAM.

There are many answers, but it starts with algorithms. Search engines are incredibly smart – and look through your content (text, images, code), and add your site’s information to their database. The search engine also analyzes things like “bounce rate,” “keyword density,” and many other relevant items to assess where your site should rank in the scheme of things.

  • Bounce rate: A bounce occurs when a web site visitor only views a single page on a website, that is, the visitor leaves a site without visiting any other pages.
  • Keyword density: is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page.

We typically target what we term as “The Big Three;” being GoogleYahoo, and bing (Microsoft, MSN, etc.). Ask and AOL are still players, but on a much lower level. The key is to target the biggest search engines, and the smaller two will typically follow suit.

Search Engine Usage Statistics via Experian Hitwise

 
Google 71.59%
Yahoo! 14.25%
bing 9.87%
Ask 2.28%
AOL 1.21%
Other .77%

 

 

 

OUR SEARCH ENGINE OPTIMIZATION PROCESS

We follow a process at VITALBGS to ensure that you’re receiving the best overall assessment for how to succeed in search engines.

  1. Complete Website Review Process
  2. Competitor Website Analysis
  3. Keyword Research & Analysis
  4. On Page Optimization
  5. Link Building
  6. Analytics & Reporting

COMPLETE WEBSITE ANALYSIS & REVIEW

The first task at hand is making sure your site is able to be optimized, is easily navigated, programmed correctly for search engine traffic, and allows for the insertion of meta data.

We’ll take into account:

  • Navigation scheme & Architecture
  • Site programming
  • Keywords & Copywriting
  • Current Search Engine Status

It’s important to make sure that when traffic is delivered to your site, that the end user has somewhere to go. If there’s no “funnel” to for potential customers to follow, you won’t reap any benefits of more traffic, except more hosting fees.

COMPETITOR WEBSITE ANALYSIS

Is your competition taking your market share? Many businesses are frustrated with their competition who has already started with SEO activity. Our team will assess your competitors for not just what their rankings are, but why, and how they’ve achieved those results. If you’re ready to regain your rightful place in the search engines, we’re here to make that happen.

KEYWORD RESEARCH & ANALYSIS

This process is wrapped around the exercise of identifying the most relative and pertinent keywords that are most appropriately sutied to your business’s presence online. These have a direct effect on your rankings and ability to draw traffic. If you’re targeting keywords which are non-specific, or inappropriate to your business – you will be wasting your time, ad dollars, and more. The key to success in the search engines is relevant content to the person performing the search. Our team will create valuable content and keywords which will greatly improve your rankings.

ON PAGE OPTIMIZATION

Once we’ve identified the best possible content and potentially recoded (or created a new site with better conversion ability), we’ll integrate that data, as well as a multitude of exercises, including:

  • Adding Specific Meta Data (Keywords, Tags, Description), SEO Friendly Page URLs, Page Titles
  • Improving Keyword Density
  • Internal Link Structure
  • Domain Canonicalization & Page Redirection
  • Sitemap Creation Configuration (Multiple Formats)

LINK BUILDING

Getting your site online and optimized is just part of the equation. Search engines sit up and take notice of well linked sites. This means that your site will fare better the more popular it is with other sites. It may sound simple, but it is a complex process where we work through creating a high quality network of links all driving traffic to your site, and helping to increase traffic.

Link building truly leverages the “popularity contest” model to deliver higher rankings. The more sites linking to your site, the more importance search engines will place on it. This, paired with having highly optimized content and meta data will deliver long term results.The difference between link bulidng and pay-per-click advertising is that traffic from link building is “free” other than your cost to perform the service. You may supplement your advertising budgets with pay-per-click advertising, but typically the traffic stops as soon as your budget runs out.

ANALYTICS & REPORTING

Once there’s activity centered around your site’s online presence, you’re going to need to be able to see the results. There are many different reporting interfaces, but many people actually prefer Google Analytics.

It’s crucial to monitor

  • Visits & Behavior
  • Traffic Sources
  • Sales / Conversion
  • Traffic Trends & Causality

OUR PROMISE

WE SOLEMNLY SWEAR TO GIVE YOU THE BEST ADVICE – AND TO WORK TIRELESSLY UNTIL WE’VE MADE YOUR BUSINESS A SUCCESS.

We’re here to make your business a success. Your competitors are taking search engine optimization seriously, and so should you.

If you choose a low quality provider, you’ll get low quality work – if your SEO firm doesn’t understand your business, who will?

You’ll get the best advice, design, reporting, and service attainable. We’re truly dedicated to you and can’t wait to get started.

Send us a note and let’s get better acquainted.

THE VITAL BGS TEAM