DoggieNation is a growing brand. Their potential far exceeded the capabilities of their old commerce site. The solution: To take the brand to the next level with the creation of a new flagship site with features and design far exceeding expectations.


DoggieNation is one of the largest online sources for sports apparel tailored to pets. Their inventory includes products from all major league, including the NFL, MLB, NBA, NHL, NCAA and NASCAR. Their large selection and ever growing web audience needed a platform and site that would support the continued growth of the brand.


In the redesign planning stage, the interests of all parties involved prioritized progress and transformation. The goals laid out, were to include several hundred hours of development and design, solely focused on improving site flow with a user friendly interface capable of unprecedented  speeds.


With several teams assigned to the redesign and development project, collaboration demonstrated the ability to exceed expectations. When the site launch, design and content execution went extremely smoothly. The end result being; user friendly platform for administrative management paired with sophisticated integrations for SEO, tracking, intelligent marketing capabilities and much more. 


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